Welcome to Rubicon Coaching

When we decide that we want to make a change it can often be daunting and in some cases confusing and by that I mean where do I start. My previous existence as Aratinga Consulting was not really describing me or what I did, which was ably pointed out by a branding consultant who offered to work with me to change my name and look of the company. So with a little regret (at not being as smart as I thought I had been) I decided to take the plunge after all if you don't say what you do on the tin, what's the point of opening it.

Now to give you an idea about my experience of branding it amounted to a unique name and snazzy logo; there endeth my branding experience. Luckily for me Martin at Warnes Id Co is well versed in this field and has made a living from it for some time. I worked with Martin over a period of about 4 months, reviewing words, meeting to discuss the concepts and deciding on names and colours etc. I soon saw that Martin's approach to distil the 'essence' of what I did was both sensible and really quite clever.

To cut a long story short here you see the results of that exercise. A new cleaner professional look, explaining what I do , I think quite neatly. So thank you to Martin for his assistance and expertise and I'm looking forward to many years use from it and engagement with people who have an interest or indeed need for this type of service. I hope you enjoy reading it, I certainly enjoyed creating it!